During my Empower Internship with JNT Company, one of the team’s side projects was creating a digital marketing strategy for the brand UrbanFit Wellness, a fake company that was created for this project. During this, we worked together to decide which type of digital marketing would be best for the audience that UrbanFit Wellness was looking for. We then determined a budget for these digital ads if the company were to work with JNT, identified the target markets, and broke down each ad group.

I played the biggest role in this project when it came to designing the ads. I used Canva to create three Google Ads and three social media ads: one for feeds, one for reels/videos, and one for Instagram stories.

See all the ads here: UrbanFit Wellness Digital Ads

See the full presentation here: UrbanFit Wellness Digital Marketing Strategy