During my first year at K-State I was assigned to a group in one of my classes that required us to research a newer brand, Parks Project, and create a brand strategy proposal for them. Four of us were assigned the tasks of creating the proposal summary, an overview of the challenges the brand is facing, objectives that the brand may need to focus on, brand messages for two target audiences, our message for the potential partner, three main strategies, and a total evaluation of our proposal and how it relates to the brand.

For this specific project, we were creating a proposal that focused on one of their main audience members or another established organization that could be a potential partner; we chose the Boy Scouts of America as a potential partner.