In my second year at K-State, I was teamed up with three other members of my Research for Ad & PR class to create a brand report for LifeStraw. We used all of the skills learned in class to create the report below for our final project.

During this project, I mainly covered the creative strategies. This consisted of three different ways that the brand could use social media or other resources to grow and gain new customers.

You can see the full report here: LifeStraw Report