While earning my social media management certificate in the summer of 2023, one of my major assignments was to create a strategic plan draft for a company local to me. I chose to represent Arora Coffee Co., a small coffee shop local to Wellsville that struggled a bit after opening due to Covid-19.

For this presentation, I covered the background of the business and their online presence at the time, the ideal brand voice, a SWOT analysis, what their competitors are doing, social media goals and objectives, their target audience, and a drafted content calendar.

See the full presentation here: Aurora Coffee Co. Strategic Plan